georgiatrails.com

Georgiatrails.com’s focus is on providing backpackers, day hikers, mountain bikers, climbers and other outdoor enthusiasts with up to date, reliable information about local trails and campgrounds. Georgiatrails.com shares a demographic with a wealth of brands competing in a recently rejuvenated outdoor market.

2019 ADDY Nomination

As pedestrians interact within the space in front of the advertisement, the ad triggers a camera that reflects the person inside of the ad space as though they are on the trail.